CASA SEAT, the company’s new multidisciplinary space in the heart of Barcelona, is set to open its doors to the public next 23rd April.
The date coincides with Saint George’s Day and World Book Day and is a tribute to the city where it was founded almost 70 years ago, highlighting the commitment of the new space to be integrated into the cultural agenda of Barcelona.
CASA SEAT has been created with the goal of contributing to co-creating future mobility. The programming of the venue will promote the dissemination of ideas, debate and meetings around sustainability, design, technology and business, among other topics. The new space, located on the corner of Paseo de Gracia and Avenida Diagonal, aims to bring together new trends and urban talent and will feature concerts, meetings with creators, artistic exhibitions and all kinds of cultural events. Visitors will also have access to a restaurant area as well as a working space that is open for participation and innovative projects.
“CASA SEAT is a tribute to Barcelona and we therefore decided to open the space to the public on 23rd April. It is one of the most special day of the year for the city and for culture, and we want to be part of the celebrations”, assured SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths. “CASA SEAT will stimulate the exchange of ideas and the co-creation of solutions to the challenges of mobility and the city of tomorrow. SEAT and CUPRA want to share their vision, and at the same time learn from all that Barcelona has to offer”, said Griffiths.SEAT Vice-president for Production and Logistics Dr. Christian Vollmer said that “in recent years SEAT has been introducing pioneering innovations in the field of logistics and this is another example of our commitment to becoming a benchmark for Industry 4.0. The implementation of outdoor AGVs enables us to optimise production and logistics processes in an efficient, sustainable and connected way.”
For this project, SEAT collaborated with two world-class names in architecture and design: architect Carlos Ferrater (OAB studio), who led the refurbishment of the building; and interior designer Lázaro Rosa-Violán, one of the most internationally renowned professionals who is leading the design of this unique space.
CASA SEAT has 2,600 m2 of floor space extending over four floors. Carlos Ferrater and his team conceived the space as a meeting hub in the city by opening it and removing the walls. This purpose is also reflected in its continuous façade, whose one-of-a-kind curved bronze screen-printed glazing will become a visual icon of the city of Barcelona.
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Furthermore, Lázaro Rosa-Violán has developed an interior design which creates a welcoming and dynamic space through the use of high quality materials and a wide range of bright, saturated colours. The light of Barcelona will be the main feature of the interior and will enhance the visitor experience. Both natural light shining through the glass façade and the indirect interior lighting will create a warm, relaxing atmosphere that all visitors to CASA SEAT will enjoy.
CASA SEAT director Gabriele Palma explained that “the location of the new space is emblematic and we want it to be the place where the city moves. From Saint George’s Day onwards, the future of mobility will have a meeting point at CASA SEAT. We will develop content related with technology, innovation and business, as well as with art, design, culture and urban trends.”
